Pocketweb launches deeply integrated facebook app for Volvo Group

The Facebook App motivates commuters to improve their transport choices using gamification features and consequently using facebook features

Berlin, Germany (01 Juni 2012) - Pocketweb a global, award-winning innovator that integrates secure location-based and social media services across web and mobile platforms, together with Volvo Group has launched a Facebook version of commuting suite “Commute Greener” in the Facebook App Center.

The Facebook app is optimized for desktop usage as well as mobile usage and requires the registration on Facebook.
The app includes CO2 footprint-tracking tools that monitor and analyze users' greenhouse gas emissions while encouraging them to set reduction targets based on weekly driving habits. Users can also use "Commute Greener!" to compare their performance with other users, challenge those in their network to reduce gas emissions, and provide alternate routes that encourage CO2 reduction. Gamification aspects includes collecting of points as well as unlocking badges for certain activities. Users can also use their routing data to identify other users to share a ride.
The app is free of charge and can be downloaded via the Facebook App Center.

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